We are a team that has worked with product development for over 20 years. We challenge the laundry industry by adapting to a modern and enlightened lifestyle. We utilize the knowledge we have acquired through many years of experience in skincare, perfume, and cleaning.
Laundry Society was created based on what we ourselves have missed and felt a strong need for. Our laundry sprays are an example of a completely new concept that makes it possible to replace regular laundry. Together with our stain system, we see ourselves as comprehensive in laundry and clothing care in a way that no one has been before. In our product development work, we take advantage of old inherited knowledge and combine it with smart chemistry for modern sustainable thinking.
Making a smaller environmental footprint with a smarter laundry concept is both time-saving and sustainable. We have high standards for functionality, which means we don't compromise on the ingredients in our products. All development is done by us in our own lab, which is unique and gives us full control
Kaisa, Chief Developer of Laundry Society:
When I was little, we had a laboratory in our basement. My father, who was a perfume-loving chemist, had both a darkroom where photos were developed and a laboratory where the family's shampoo and permanent wave solution for my mother's hair salon were made. Here there were all kinds of liquids, powders, bottles, and measuring cylinders. I grew up knowing that you could mix up whatever bath foam or shampoo you needed at any time – something that was so natural to me that I didn't know anything else. I inherited the interest in fragrances and early on complemented it with training in aromatherapy. The essential oils became notes that I composed into balanced aromatic symphonies.
It was wonderful! Since then, I have continued to create these symphonies, both for myself and for others in my profession as a fragrance creator. Scents are a central part of my life – a part that knows no boundary between private life and work life.
I have worked as a product developer in cosmetics and skincare since 1998. I have always had a deep interest in getting skin and skincare products to work together harmoniously. It has been a driving force in my product development to create results-oriented skincare that truly works.
There must be a connection between the product and the material it is meant to treat. In skincare, you need to understand skin types and their conditions to build the right bridge between the product and the skin. In floor care, it's about the bridge between flooring materials and the care product. Now I have brought my knowledge from previous areas to textile materials with their different structures, origins, and fibers. Today, I have a laboratory both at work and in my own basement. I still live by the same motto: to always be able to mix whatever I need.
